Double -sided must -have for a perfect look.

On the one hand - a precise liquid eyeliner with an intense black color that allows you to create sharp, graphic lines. On the other - a soft, gel pencil ideal for blending and creating the Smoky Eyes effect or emphasizing the waterline.

Both formulas are extremely durable and resistant to blur - regardless of the occasion.

Define, shape, and fill your brows with precision using the Ruby Beauty Eyebrow Pencil. Designed for smooth application and natural-looking results, this pencil glides easily to create soft strokes or bold definition.

Available in 5 versatile shades — light, medium, dark, gray, and black — to match every brow tone. The formula blends effortlessly without patchiness, giving a clean, polished finish that lasts all day.

How to use:

Apply with light strokes following your natural brow shape. Build intensity where needed and blend for a seamless look.

For vibrant, eye-catching lashes with an electric pop of color.

• Intense electric blue payoff
• Creamy texture for smooth, effortless application
• Long-lasting volume, length & definition

For bold, ultra-defined lashes that last all day.

• Highly waterproof & smudge-resistant
• Creamy texture for smooth, effortless application
• Long-lasting volume, length & definition

Create a complete makeup look with the Ruby Beauty Face Fantasy Palette. This versatile all-in-one palette combines richly pigmented eyeshadows with complementary face shades, allowing you to effortlessly enhance your eyes and complexion. Featuring a beautiful mix of matte, shimmer, and metallic finishes, it offers endless possibilities for both everyday elegance and glamorous looks.

Features:

• Multi-purpose face and eye palette
• 18 coordinated shades for versatile makeup looks
• Mix of matte, shimmer, and metallic finishes
• Smooth, blendable, and buildable formula
• Highly pigmented color payoff
• Includes a dual-ended applicator
• Compact and travel-friendly design

How to Use:

Apply matte shades to define and contour the eyes. Use shimmer and metallic shades to add brightness and dimension. Complete your look with the face shades to enhance and add warmth to the complexion.

Perfect For:

Everyday makeup, soft glam looks, special occasions, travel, and anyone who loves having multiple beauty essentials in one palette.

✨ One palette, endless possibilities. Create, blend, and glow with confidence. ✨

Create endless makeup looks with the Ruby Beauty 18 Colors Eyeshadow Palette. Featuring a versatile mix of matte, shimmer, metallic, and glitter shades, this palette allows you to effortlessly transition from soft everyday looks to bold, glamorous eye makeup.

Features:

• 18 highly pigmented shades
• Combination of matte, shimmer, metallic, and glitter finishes
• Smooth and blendable texture
• Buildable color intensity
• Long-lasting wear
• Suitable for natural, colorful, and dramatic makeup looks

Color Story:

A carefully selected mix of warm neutrals, vibrant blues and greens, soft lilacs, sparkling silvers, and dazzling glitters to inspire creativity and complement every occasion.

How to Use:

Apply matte shades as transition or crease colors. Add shimmer and metallic shades to the eyelid for dimension, and finish with glitter shades for extra sparkle and impact.

Perfect For:

Everyday makeup, special occasions, festive looks, creative artistry, and anyone who loves versatile eye makeup options.

✨ From soft elegance to bold glamour — all in one palette.

Colossal Bubble mascara delivers buildable inflated volume with sleek separation. This long-lasting mascara has breakthrough bubble technology that features an inflator comb brush and lash inflating formula.

The brush is spiral-shaped with deep-cut bristles and is made to inflate 100% of lashes from root to tip for a separated, sleek look that last.

Plus, its formula creates a bubble lash look and feel. It has been ophthalmologist tested and is suitable for contact lens wearers.

Colossal Bubble mascara by Maybelline allows you to bubble up your style with bold impact in a New York minute